Honda-Acura shared highs and lows last year
Acura and its parent-company Honda, which are based in Marysville, Ohio, experienced highs and lows in terms of unit sales from last year in the United States.
Japanese company Acura, which is the luxury division of Honda, had a rocky 2007. By the end of the year, the brand successfully finished with a decent 30 percent increase in its sports utility vehicle division. The Acura RDX and MDX SUVs had a total sale of 80,000 units. Acura’s cars, however, did not have the same fate as sales went down to about eight percent.
American Honda Motor Company, on the other hand, had a good year as the automaker posted a five percent increase. This equals to a total of 1.37 million units for the whole year. By December, Honda had a point up that actually amounts to about 87 percent of last month’s sales alone.
Among Honda’s best sellers is the Fit. With its capability of an efficient combustion and improved fuel economy, the total units sold jumped to 56, 432 vehicles. The Honda Accord, which underwent refurbishing, acquired an 11 percent increase that translates to 392, 231 units compared to last year’s 354, 441.
In a nutshell, American Honda Motor Company still had a good year as it enjoys its 14th straight year of sale increase. Behind this decent feat include the decent sales of the following models: Acura RDX, Honda CR-V, Civic Hybrid, and Fit compact.
Source: Biz Journals.